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YOUR WORD'S WORTH

What is the worth of your words? Is it a strong currency? What credit do you get because of it? Or is it a shaky, devalued currency?

Gold? Silver? Bronze? Pound Sterling, Lira, paper, mud...?

Do not even start learning about RHETORIC, or learning ANOTHER LANGUAGE for that matter - when your word has a low value or reputation.

For then your job prospects or business prospects only move laterally: in another country, but the same job, or same level or income. 

It doesn't matter how little you speak, as long as your word is A PRECIOUS METAL. It is this, that makes your life move towards a world of people with the same currency. 

The terrible cost of unkept promises. 

Say you are a builder. And you promise someone to send a quote for house renovations "at the latest tomorrow". 
After that promise, you are silent for 3 days, and come up with an excuse. And you don't realise that you seriously shot yourself in the foot. 
Sure, it can be that your quote is the least expensive or most competitive one, but that's no longer that relevant. For your future customer will start to add 3 days to any promise - be it the date of starting of the works, the completion - if not an unknown number of days, AND this customer prepares to hear excuses. 
Your quote can better be VERY competitive, in order to make up for that, or all the expectations to be having to sit in a hotel for X days.
Maybe this perception or intuitive calculation is not correct, but there you go, it has been planted. On top of that, it might influence the word of mouth of this customer: "this builder is not the best communicator, but his work is very good". Spot the word "BUT", the most inflating word there is. 

Keep as much as possible of the promise. 

So you really do not have the possibility to send that quote? Let the customer know. So that at least your "at the latest tomorrow" is correct. 
It goes without saying, that you won't say things as "I'm busy", "doing something important" or other phrasings that hint that this customer is not important. 

Let your yes be a yes, and your no be a no

Anything else lowers your reputation and value. 
Do not say "yes, sure", only to be followed "you know, I have done some thinking and actually...". 
Because then there you go again: your "yes" is apparantly one of the kind that needs to be confirmed and confirmed: it IS no "yes", but only an expression of hope. 

TONGUEPRO?

You can only unlock the power of your tongue, once it is built on a rock. 

Or as Aristotle would have it: your ETHOS; your credibility and authority. 

Retorica World

WE ALL TALK 

The question is who is the one that is listened to.
The question is whose words are trusted

The question is who persuades.

That applies to people and Search Engines alike;
all things communication. 

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