TONGUE PRO
The world belongs to the best communicator.
The question is: what IS a good communicator, what is a GREAT one, and who the BEST ONE in any field?
That has been a study for at least 2400 years, - and the conclusions are then provided to politicians, or to big marketing companies. For they have the greatest need for being persuasive, for as many people as possible, and as competitively as possible.
It's such a study, for it encompasses very much: from the ideal use of silence, to behaviour, body language, reliability, credibility, choice of words, - you name it.
Is it the best professional who dominates a market?
Or is it the best communicating one?
It'll be a neck and neck race.
One is winning because "actions speak louder than words": there's no language as the one of actions and of proof. It can be a very slow language though, a whisper slowly spreading via word of mouth - and it's a very solid one, going for the long term.
The other goes racing to the front, because of all the reliability and other persuasive elements of the communication.
Excellence is not a trait or talent; it is a habit, an excercise, thus both "strategies" above can start to converge, one reinforcing the other, - just how ideal is that? Though they do not always do so, or only after many years of trial and error. And costs and loss of time and frustrations on the side of the customer.
Personally I only ever work with good communicators, people who have their promises, messages and social networking under control, for these things being the only hints of potentially reliable or good services. I notice that they are also the ones whose contact details I share, or who I recommend to others.
That might or might not be something personal, - after all, I already love great communication to start with, the quality in that, the reliability, the correctness, the sense of safety; yes, the sense of sharing life with people who try to be rocks, in everything they do.
What I DO know though, is that at the least the SEARCH ENGINES expect the same, and classify their results accordingly. So at the very least there, it makes all the difference between one difficultly obtained customer - and hundreds of easily obtained ones.
I know that I'm being as repetitive as the umbrellas of Coca-Cola, or the excercices in gym or dance room or language class - which they all need to be.